SEARCHING FOR POTENTIAL
Like any area of expertise, being a great farmer takes practice, training and experience. What we do is seek out potential.
Sometimes, it’s easy to find high quality coffee. At an auction, through word-of-mouth, or just sheer chance. Other times, Will looks for farmers that just want to grow better coffee. Their beans are fine, but they could be better. We help to turn commodity growers into speciality farmers - and that can change their lives.