Two billion cups of coffee are consumed every day. We’re a nation of caffeine lovers, but beyond the flat whites and cafetieres, something devastating is unfolding at source. Low wages, complex supply chains, bargain beans and climate change are just a few of the problems threatening the future of coffee farming today. The industry is broken and farmers are losing out. We’re on a mission to fix it.

It takes the average farmer three years to produce speciality coffee. Despite this, 70% of farmers worldwide are living below the poverty line. From farm to customer, there are roughly ten middle parties in the supply chain. Too often, this system leaves hardworking farmers with crumbs. Enough is enough. We’re taking action through direct trade, paying great prices for great coffee, long-term relationships and sustainable farming practices.

Since 2012, we’ve pledged to bring speciality coffee to the UK while making life better at source. Last year, we sourced coffee from 124 farms across nine origins and delivered 21 million cups of coffee across the UK. But we’re not done yet! Our dream is for the entire coffee industry to move to a direct-trade model and for commodity beans to be a thing of the past. Read our latest Transparency Report to discover the power of making a Pact.