Just like grains, gas and oil, coffee can be bought in huge quantities on the commodity market.

Most buyers pay a flat price per pound, with little consideration given to the coffee’s quality or to farming skills built up over decades and generations. Market investors then rake it in while farmers often lose money on a year’s crop.

And that burnt-tasting coffee? That’s usually those bulk-bought commodity beans, over-roasted to disguise their lack of quality.

Speciality coffee is the solution to the unfair commodity market. It must be scored at least 80 points (from a possible 100) by qualified coffee tasters.

It’s also sold separately from the commodity market, meaning farmers can receive a truly fair price when they produce truly phenomenal coffee.

Simply buying ‘speciality-grade’ coffee doesn’t completely solve the problem. Because too many farmers are sold false promises by roasters buying a few bags only to be left in a worse situation when they don’t return again.

With our pioneering direct-trade supply chain, we go straight to the farmer and forge long-term relationships that last. This way, we can improve their lives with regular orders, showing that there’s a sustainable, profitable future in outstanding coffee.

Speciality coffee is not just better for you and the farmer, but the planet too. Because when a farmer is faced with a loss on a harvest by the commodity market, they’ve got no choice but to deforest to make space for more coffee trees to make ends meet. With speciality coffee, the higher price is paid for quality, not quantity. And the very best coffee is found on smaller lots.